Show homeowners your finished work while they’re still deciding.
A homeowner planning an extension will look at your past work, compare a few builders, and take weeks to decide — the job rarely goes to whoever answers first, it goes to whoever they still remember at the end. Your site is built around photos of your finished projects, and a follow-up system keeps the enquiry alive right through that decision.
The job — What actually goes wrong for builders
01
Enquiries arrive vague
"Looking at doing an extension, not sure what yet" is a normal first message for a builder. Without a form that draws out scope, budget range and timing, you're left chasing details before you can even quote.
02
Decisions take weeks, not days
Big jobs get planned, not booked on the spot. If nobody follows up after the first conversation, a customer who was seriously interested can drift to a builder who simply stayed in touch.
03
Past work is the whole pitch
Customers deciding on a big spend want to see finished extensions, conversions and renovations, not just a description of services. A site without a proper gallery of completed jobs is asking to be judged on trust alone.
The fix — The four sheets we’d start with
from the seven-service list
- 04Follow-up & business automationBuilders' decisions take weeks, so a system that keeps in touch after the first enquiry without you having to remember to do it is what keeps you in the running.
- 02Lead capture & enquiry routingOne place for every extension and renovation enquiry, so a vague “thinking about a loft conversion” gets captured and sorted rather than lost in an inbox.
- 01Website designA site built to show finished extensions, conversions and renovations properly — real project photos, organised by job type, do more to win long-lead work than any written description.
- 05CRM setup & lead notificationsWith multiple long jobs on the go and enquiries at different stages, a simple CRM keeps track of who’s been quoted, who’s deciding and who needs a nudge.
Q&A — Two practical questions
- I’m mid-project most days — how much input do you need from me?
- We do the build and the setup, and only need you for a handful of short check-ins, mainly to gather project photos and confirm details. The process is designed to fit around site visits, not compete with them.
- Can this help with enquiries that go quiet after the first chat?
- A follow-up system checks in after the initial enquiry, so a customer who’s still deciding hears from you again without it relying on your memory. It’s a plain, low-pressure nudge, not a sales sequence.
Sound like your business?
Tell us how enquiries reach you today and we’ll reply with what we’d look at first. Also drawn for plumbers, electricians, roofers.