Built for the week after a storm.
After a storm, the phone goes from quiet to overwhelmed within a day, and customers who’ve heard the horror stories about cowboy roofers are looking for a reason to trust you before they’ll call. We set your site and lead capture up for that surge, and build the pages around real before-and-after photos — the thing a wary customer wants to see.
The job — What actually goes wrong for roofers
01
Storms create sudden surges
One bad night of weather can turn a quiet week into more enquiries than you can answer live. Without a way to catch and sort them, urgent leak repairs get lost in the same pile as routine re-roofs.
02
Customers are wary of cowboys
Roofing has a reputation problem that isn’t yours, but it still means people arrive suspicious. A site that explains the work plainly and shows real before-and-after photos does more to settle nerves than any sales language.
03
Photos do the convincing, not words
A customer with storm damage wants to see roofs like theirs, fixed properly. If your site only describes services in text, you’re asking them to take the quality of your work on trust.
The fix — The four sheets we’d start with
from the seven-service list
- 02Lead capture & enquiry routingStorm-driven surges mean a lot of enquiries arrive at once, so capturing them properly — not just as missed calls — stops urgent leaks getting buried under routine jobs.
- 01Website designA site organised around before-and-after photo galleries reassures customers wary of cowboy roofers in a way that no amount of written copy can.
- 03Voice agentsWhen the phone is overwhelmed after a storm, a voice agent answers the overflow and catches caller details, so fewer people give up and try someone else.
- 04Follow-up & business automationIn the post-storm rush, a follow-up system makes sure every caught enquiry gets a prompt reply, not just the ones you reach first.
Q&A — Two practical questions
- What happens if we get a sudden rush of calls after a storm?
- We set the site and forms up to capture details from every enquiry even when you can’t answer live, so nothing is lost in the rush. You can then work through them in order of urgency instead of firefighting the phone.
- Can the site help reassure people who’ve been burnt by cowboy roofers before?
- A wary customer is looking for plain explanations of the work and real before-and-after photos, so the site is built around both, with a clear space to show any accreditation you hold, like NFRC membership.
Sound like your business?
Tell us how enquiries reach you today and we’ll reply with what we’d look at first. Also drawn for plumbers, electricians, builders.